1. Define the outcome
Write down one primary workflow before configuring the Agent:- who will contact or receive contact from the Agent
- what successful completion means
- what information the Agent needs
- which actions it may take
- when it must escalate or stop
- what your team will measure after launch
2. Configure the Agent
In Edit Agent, review the complete prepared configuration:- instructions, greeting, model, and reasoning settings
- language, transcription, and voice behavior
- functions and connected apps
- links and approved knowledge
- reporting fields
- transfer, notification, and escalation behavior
3. Connect the delivery channel
Publishing and channel setup are separate. Choose the routes the workflow actually needs:- assign or bring a phone number for calling and SMS
- complete SMS registration before application-to-person messaging
- configure SIP when calls will use your telephony infrastructure
- publish a profile or website embed for web voice and chat
- connect email or supported messaging channels where enabled
4. Test the prepared configuration
Test through the same channel customers will use. Cover at least:- the ideal successful path
- missing or ambiguous information
- an unsupported request
- escalation or human handoff
- each function, app, transfer, message, or other external side effect
- a reporting outcome for success, failure, and uncertainty
5. Prepare measurement and recovery
- Add only the reporting fields needed to evaluate the workflow.
- Confirm the metric population and denominator.
- Save a named version before a major release.
- Decide which result would trigger rollback or escalation.
- Identify the person responsible for reviewing early conversations.
6. Publish and verify live behavior
Publish the tested configuration, then reopen the live Agent and confirm the intended settings. Place a real test call or message through the production route and inspect its log and complete conversation. Publishing does not automatically assign a number, complete SMS registration, change SIP routing, or notify customers.7. Roll out deliberately
Start with a controlled audience, location, queue, or traffic source. During the first production period:- review representative successful and unsuccessful conversations
- watch transfers, external actions, latency, and channel failures
- compare reporting values with the underlying conversations
- fix changes in the prepared configuration, test again, and republish
Launch acceptance criteria
The Agent is ready when:- its live configuration matches the approved prepared version
- every intended channel reaches the correct Agent
- the primary workflow and escalation paths pass representative tests
- external actions are confirmed in their destination systems
- logs and conversations contain enough evidence to investigate a problem
- reporting fields and metrics produce understandable results
- a recoverable prior version exists for material changes