Press Release

Vida's AI Agent OS Recognized for Real World Impact and Channel Innovation

AUSTIN, Texas--(BUSINESS WIRE)--Vida Global, Inc. (NYSE: VIDA), an AI agent operating system for businesses, today announced that it has been named a 2026 MSP Today Product of the Year Award winner by TMC, a leading global media company recognized for building communities in technology and business through live events and digital marketing platforms.

The MSP Today Product of the Year Award honors standout products and services reshaping the managed services industry, delivered through the Channel and purpose-built to meet the evolving needs of end users. Vida was selected for its innovation, performance, and measurable impact on customers and Channel partners alike.

"MSPs and technology partners are using Vida to build, brand, and sell AI agents to their own customers, turning AI into a new recurring revenue stream instead of another one-off services play," said Lyle Pratt, Founder and CEO, Vida. "Recognition from MSP Today reflects what our partners see every day: AI agents that actually get work done, and a channel model that finally gives MSPs the margins to match."

Vida’s AI agent operating system is production-ready, powering millions of interactions across thousands of businesses in healthcare, automotive, legal, financial services, home services, and more. Built for fast deployment, Vida gives MSPs, telecom service providers, and enterprises the tools to build, deploy, and manage AI agent workforces across voice, text, email, and chat, with the visibility, control, and compliance required to operate at scale.

"It gives me great pleasure to recognize Vida as a 2026 recipient of TMC's MSP Today Product of the Year Award for their innovative AI agent operating system," said Rich Tehrani, CEO of TMC. "Our judges were thoroughly impressed not only by the strength and features of the product, but by Vida's commitment to the Channel—empowering partners to deliver exceptional service and drive meaningful results for their clients."

About Vida

Vida is an AI agent operating system that enables businesses to build, deploy, manage, and monetize AI agents capable of running business operations and communications. The platform is LLM-agnostic, orchestrating Vida's proprietary technology with leading large language models and other ancillary AI technologies, including voice, transcription, and OpenClaw, to deliver intelligent, full-stack agents across industries. Vida serves direct enterprise customers and a global network of resellers, agencies, and partners. For more information, visit vida.io.

About MSP Today

MSP Today is the premier online destination for MSPs (Managed Service Providers) and IT service providers worldwide. As the industry's leading web portal, we are committed to delivering timely and relevant news, cutting-edge product information, and invaluable insights to empower MSPs and IT professionals to thrive in today's rapidly evolving technology landscape. At MSP Today, we understand the challenges faced by MSPs and IT service providers in navigating the complexities of the modern business environment. Our dedicated team of expert journalists and industry analysts bring you the latest trends, best practices, and industry thought leadership to help you stay ahead of the curve. Whether you're seeking in-depth articles on emerging technologies, comprehensive product reviews, or actionable tips to optimize your IT services, MSP Today is your go-to resource for all things MSP-related. Join our vibrant community today and unlock the knowledge, resources, and networking opportunities to propel your MSP business to new heights. Follow MSP Today on Twitter or join our LinkedIn group. Subscribe or visit www.msptoday.com.

ABOUT TMC

For more than 20 years, TMC has been honoring technology companies with awards in various categories. These awards are regarded as some of the most prestigious and respected awards in the communications and technology sector worldwide. Winners represent prominent players in the market who consistently demonstrate the advancement of technologies. Each recipient is a verifiable leader in the marketplace.

TMC also provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.

Contacts

TMC Contact:
Stephanie Thompson
Manager, TMC Awards
203-852-6800
sthompson@tmcnet.com

Vida Contact:
Illume PR for Vida
vida@illumepr.com

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